Net Zero

Is Solar Energy Really Renewable?

What is renewable energy?

Renewable energy is a term that all of us will be well aware of by now. It has managed to find a spot in our vocabulary with many of us still having no idea what it actually is. Many could ramble through an explanation, maybe hitting a few buzzwords along the way – but there is no genuine understanding there. If you were to ask a hundred people to explain the difference between renewable and non-renewable energy, you would likely receive a hundred entirely different answers.

So, what is the difference between renewable energy and… energy? Both traditional fuel sources and renewable energy finish at the same finish-line, they just run very different races.

The main difference is the original source of the energy. Traditionally there has been a reliance on finite fossil-fuel sources – burning things like coal to release and utilise the energy stored within. The problem with these fuel-types is that they are both incredibly dirty, and will run out eventually. There is a limited amount of coal held within the earth, and it is not replaced after extraction.

Renewable energy comes from clean, naturally replenishing sources. It does not matter how much energy we harvest from the tide, as it will keep rising and falling the following day for us to harvest all over again. Renewable energy implies that we will be able to continue exploiting the source indefinitely. There are some small exceptions to this, as we will soon discover.

The seven sources of renewable energy

There are seven main sources of renewable energy that are exploited globally. All are at varying stages of development with pros and cons for each. Some have been commonplace for years, while others are facing massive barriers.

The seven sources of renewable energy are as follows:

  • Solar
  • Wind
  • Tidal
  • Geothermal
  • Biomass
  • Hydro-electric
  • Solar (heat)

It may be slightly confusing to see solar energy on the list twice – but this is due to two completely unique methods of electricity production. The solar energy we are all most comfortable with and see daily in the form of solar panels relies on a process called the ‘photovoltaic effect’.

The other type of solar energy sourced from the sun relies on the heat from the sun, rather than photons from sunlight. This type of solar energy is far newer, and is nowhere near as commonplace. By installing huge fields of solar panels in direct beating sunlight, it allows production sites to focus the heat from the sun onto a heat-carrying medium with the aim of turning it into steam, to drive turbines and generate electricity. This type of production site is referred to as a CSP plant (concentrating solar panel). Source: You Matter

5 characteristics of successful renewable energy

  • Clean, non-polluting
  • Low greenhouse gas emissions and toxic waste
  • Reliable in the long-term
  • Cost-effective
  • Efficient

The dirty truth behind clean solar energy

With renewable energy sources – we are often led to believe that there is no downside. That we do not need to feel guilty from this type of exploitation. But should we maybe be feeling just a little bit of guilt?

The truth is that solar energy is not completely morally perfect – and have negative environmental consequences too. Photovoltaic panels are made with minerals like silicon (often in the form of quartz), copper, nickel, and cadmium. These minerals are not quite as easily accessible as the other factors of production needed for solar energy production – and will require a bit of digging to extract them.

I’ll rephrase that last sentence – they will require a lotof digging to extract them.

Is Solar Energy Really Renewable
Silica Mining

All of these minerals are trapped deep within the earth and the energy needed to extract them is astronomical. It takes fifteen seconds to type in a quick google image search for these mines, it does not take an environmental genius to figure out that the mines needed for solar panel production are not sustainable.

Massive excavators tearing into the earth, vehicles guzzling petrol, machines billowing smoke, horrible working conditions – and for the most part, this is all happening in underdeveloped nations where cheap labour can be exploited. Huge volumes of water are used throughout the entire process, the terrain is left utterly destroyed, habitats of endangered species are completely wiped, silicosis is rampant in workers from exposure to silica dust. As can be seen all to often from developed nations – they do not solve problems, simply outsource them to underdeveloped nations.

There is also scope for further problems along the production process – even after extracting raw materials. Once silicon has been extracted, it needs to be turned into high quality silicon. The process for creating this polysilicon produces incredibly harmful fumes (silicon tetrachloride) and contributes to soil acidification.

Following the creation and shaping of polysilicon, chemicals are used to maximise light intake. Chemicals such as hydrofluoric acid are used, but if this isn’t disposed of correctly there is scope for huge environmental damage. Even the name ‘hydrofluoric acid’ sounds toxic.

 Should I tear the solar panels off my roof?

No, not just yet.

It is true that there are damaging aspects from the production process of solar panels. But the fact remains that these pale in comparison to the negative aspects of the fossil fuel industry. The production of solar panels does need further improvements that is true, but on the whole they are still incredible pieces of technology.

There are processes that have recently been developed that takes the toxic silicon tetrachloride and converts it back into polysilicon, increasing yield and lowering negative side effects. Further to this, researchers at the National Renewable Energy Laboratory in the United States have begun to investigate how to develop polysilicon without creating any silicon tetrachloride as a by-product.

There are also manufacturers who have listened to the calls for concern surrounding their toxic chemical use. There is a slow switch towards using safer alternatives like sodium hydroxide and zinc sulfide, and further research into other potential replacements.

This is one key area in which the renewable sector will always differ from fossil fuel extraction. Although solar panels are not quite at the stage where they are 100% ethical and renewable – they are certainly heading in that direction. There is such a wide focus on developing good practice further and improving every single stage of production.

Just because solar panels aren’t completely ethical, does not mean they are not the most ethical.

The EU Emissions Trading System (EU ETS)

“The EU ETS is the largest multi-country, multi-sector greenhouse gas emissions trading system in the world.” –

Included within this system is over 11,000 power-stations and industrial plants across the EU – with 1,000 or so of these within the UK itself. These are not limited to one specific industry – the list includes power-stations, offshore oil platforms, iron and steel producers, oil refineries, and chemical producers. All of these industries are known for having incredibly high energy-demands.

Other companies may also be included in this list that don’t belong to these industries. Organisations and companies are usually included based upon the combustion capacity of equipment at their business site.

How does the EU ETS work?

EU ETS works on the fundamental basis of ‘cap and trade’. There is a limit placed on the total greenhouse gas emissions allowed for participants within the EU ETS. This cap is then converted into tradeable permits (credits) that can be thought of as ‘tradeable allowances’.

These credits are allocated to members in the market through a mix of allocation and auctions. Those entities who give off higher emissions than others will now have more of a financial burden to purchase more credits, to cover off their higher emission numbers. Those who’s emissions are below their allocation are free to sell on their credits – receiving monetary compensation for being emission-friendly. This system effectively punishes those who’s emissions are too high, and rewards those who come in under the limit.

All companies covered by EU ETS are required to report and monitor their emissions every year – surrendering any emission allowances to cover annual emissions. This data helps the cap level to be calculated as accurately as possible.

Over-time, the cap is gradually reduced. Taking into account new research, technology, good practice, and previous emissions data to set a smaller limit year after year. This falling cap should lead to a fall in total emissions year upon year.

Has the EU ETS been a success?

This is up for debate still. Some traditional economists argue against the efficacy of the system.

However, data from shows that between 2005 and 2019 that emissions have fallen by 35% across all installations covered by the system.

More recently, the Market Stability Reserve was introduced in 2019. This has helped contribute to a higher and more stable carbon price (some of the things that traditional economists disliked). Since this was introduced – emissions have fallen by 9% in 2019, with reductions of 14.9% and 1.9% from electricity and heat production, and industry emissions respectively. The amount of carbon credits supplied each year are planned to be reduced annually, also.

Where does the EU ETS go from here?

The European Green Deal was presented in September 2020 – which included an impact-assessed plan to further improve on the emission reductions already made. By 2030, greenhouse gas emissions will be moved to at least a target of 55% in reduction. Further proposals will be made in June of this year regarding the legal side of things – so keep an eye out for any further developments.

How does this effect the energy industry?

Energy producers across Europe are some of the biggest customers for carbon credits. As they release huge-emissions in trying to produce energy for the millions of homes and businesses that need it, they need to purchase the necessary amount of carbon credits.

As we have already covered in the previous sections – total carbon credit allowances are planned to fall year after year. This, combined with rising energy demand across Europe, will create an incredibly tight squeeze on energy producers.

As the market cap is designed to be reduced year after year, this is a slow but observable reduction in the total supp

Differences in desires – how will this affect the system?

President Macron has called for a serious rise in costs.France has further implemented a fixed carbon tax of €44/mt for petroleum products, set to rise to €84/mt in 2022.
Germany is still hugely reliant on coal.Germany is still dependant on coal as an energy source, which a higher ETS would punish disproportionately.
The UK has left the EU.The UK has left the EU and since started their own carbon trading system.
The Paris Agreement may triple prices.A study from carbon tracker estimates that prices could triple if they are to use the EU ETS to hit Paris Agreement targets.
European coal production looks bleak.New prices for carbon look set to end coal production across Europe.
Diversity within the EU.There are different member states all pushing and pulling for different things.

The biggest thing to understand is that the EU ETS is subject to more external pressure than is immediately evident. Here are a few things to think about, which have pros and cons attached to all of them.

As you can see – each member state of the EU will push and/or pull in the direction that best suits their countries interest. France, an incredibly wealthy nation, have self-imposed further carbon taxes. Compare this to Germany who still source a huge amount of their energy from coal (high emissions) and who look set to take a huge hit from higher ETS prices.

The EU ETS is certainly not isolated from the political sphere either – with the withdrawal of the UK from the EU, it shows how exposed the scheme can be left. How will the trading system cope with the sudden removal of 1,000 customers?

This table is by no means inclusive of all commentary surrounding EU ETS – but it is a start. It is important to be able to critically think about the mechanisms we take for granted around us. By being able to understand how and why some of the factors influence the EU ETS in the way that they do

Smart Meter Myths: Busted

Following the original rollout starting in 2011, the British Government were able to estimate a total of 665.1million smart meters in the world in 2017, with hopes to rise to over 1.2 Billion by 2024.

You may be expected to install a smart meter or pay higher rates with a number of suppliers, such as British Gas, E.ON, EDF Energy, NPower, and more. This is in order to encourage an energy cycle that is healthier for our environment than ever before, as a part of the agreements laid out in the 2016 Paris Agreement.

But unfortunately, the hype around smart meters slowly faded after a 2017 TV show suggested that badly installed smart meters were the case of a number of house fires. From suggesting that a metal cover could stop radiation from leaking into your home to one family in Oxford claiming that their meters changed the TV channel, and even leading to the Stop Smart Meters campaign being built by those harbouring concerns.

In this piece, we look to debunk the myths that come with smart meters and show you that there is nothing to be afraid of in introducing this wonderful piece of technology into your home.

Does my electricity meter emit radio waves?

Yes; all smart meters today use short bursts of radio waves to in order for readings to be taken remotely from your gas and electricity meters. While some fear that this radiation may be a health risk, the likes of PHE (Public Health England) say that they are one of the safest pieces of technology in your home today. There types of radio waves have been used for decades so you can listen to the radio, watch TV broadcasts, and even get online through your mobile phone or home internet. The output from your smart meter is very small, and most of the time, there will be no transmission to be found. What a smart meter has the capacity to emit falls far below the guidelines created by international authorities to keep you safe, and this has been tested in labs throughout the process of researching the smart meters as a whole.

Are smart meters intruding on my privacy and sharing my information?

While some people’s fears have left them without lights or air conditioning in the USA, we can confirm that smart meters do not gather information on a constant basis, and instead only collect data at intervals of around every 15-20 minutes to once a day, depending on the particular technology used by the manufacturer. They do not store where in the house energy is used and when, but just the total amount used each time they collect data.

Can smart meters give me cancer or other health issues?

The World Health Organization’s International Agency for Research on Cancer (IARC) has classified RF radiation that is emitted in smart meters as “possibly carcinogenic to humans,” which, unfortunately, has been a strong talking point that has very much been taken out of context over a number of months. In truth, IARC is simply linking this radiation to that found in our mobile phones,  which suggests that our smart meter is safer, if anything, than the likes of the iPhone we carry with us each day.

Still, following the false advertisements following our TV show mentioned above that encouraged viewers to believe that smart meters would cause fires, there have been a number of reports across the USA that suggested that they experienced headaches, insomnia and more after instillation. When researching further into this, The American Cancer Society website shared that;

It would be nearly impossible to conduct a study to prove or disprove a link between living in a house with smart meters and cancer because people have so many sources of exposure to RF and the level of exposure from this source is so small. Because, the amount of RF radiation you could be exposed to from a smart meter is much less than what you could be exposed to from a cell phone, it is very unlikely that living in a house with a smart meter increases risk of cancer. The World Health Organization has promised to conduct a formal assessment of the risks from RF exposure but this report is not yet available.

Is my analogue meter safer than a smart meter?

Just like those who encourage you to switch, we are certain that your smart meter is just as safe as your analogue meter ever was, and instead actually encourages a healthier environment. Alongside this, engineers in 2017 and 2018 reported finding more than 635,000 unsafe analogue meters in homes, suggesting that introducing a smart meter may in fact make your property, and your appliances even safer, according to Dyball.  

SmartEnergyGB even shared this video about some of the myths around your smart meters, due to the overwhelming concerns that were brought to them in emails by customers who did not have the full information.

Those installing smart meters are making crucial mistakes.

All staff who will be sent to install your meters have been assessed and given comprehensive training to confirm that they are competent before being given the opportunity to work in peoples homes. There is also a system of supervision and audit to check their work on an ongoing basis, a member of Electrical Safety First shared with The Telegraph in this article.

But I can’t switch energy suppliers if I have a smart meter.

While the first generation of smart meters (SMETS1) did find problems when it comes to people switching suppliers, this is no longer the case; The first generation of smart meter would often lose all functionality after switching due to being installed by the original supplier, but the SMETS2 introduced software updates and patches that have  been tested to ensure that customers will still have functionality when switching, or receive an upgrade for free where required.

But I’m a renter, so I can’t get a smart meter.

Although some renters reported holding off on asking their landlord for a smart meter instillation due to concerns that this would be declined, if the renter is paying their own energy bills, it is within their rights to request this piece of equipment. An energy supplier should inform renters that they must ask their landlord before getting a smart meter installed due to the varied rules outlined in any tenancy agreement. If a landlord is paying for the energy use of their tenants, though, then they will have to confirm installation with the energy supplier.

So there are no dangers in getting a smart meter, but what are the benefits?

The reason that so many of us have smart meters in our homes today is simply because it makes life easier. Being able to keep track of the energy you use and record this can help you know if you are being overcharged by your supplier, or possibly if something is going wrong. Instead of having to check a confusing gas or electricity meter, smart meters also give you the opportunity to view the information via the internet or a phone app.

You are also going to avoid those pesky, unexpected meter readings that have staff on your doorstep. Due to smart meters automatically recording your usage, your reading can be sent directly to your supplier and help you avoid estimated readings and inaccurate billing. They also make it easier for the National Grid to manage consumption, due to giving more information on the entire nations energy demands.

Another thing to note is that smart meters are reliant on your mobile network, meaning that there may be a gap in their obtaining data when this network is down. In contrast to analogue meters, that work independently at all times.

Unfortunately, a smart meter has a varied lifespan of around 12-15 years in comparison to the analogue meters 30-50 years, but with the benefits added, it is hard to see this as too much of a failure.

To put it simply, you can refer to the table below to weigh up your options for whether you may wish to switch to a smart meter, or stick with the analogue option you already have in your home. This table should be one quick way to determine what is suitable depending on what aspects are most important for you in your home.

Comment/concernSmart MetersAnalogue Meters
Tracking your energy useYESNO
Available to view onlineYESNO
Control from your mobile phoneYESNO
Reliant on your mobile networkYESNO
Transferable between energy providersNOYES
View your energy in poundsYESNO
No more estimated billsYESNO
You must provide a meter reading to the supplierNOYES
Reduces your environmental impactYESNO
Options to prepay your meterYESYES
High rates of customer satisfactionYESYES

The Seven Types of Renewable Energy

What is ‘renewable’ energy?

Renewable energy is a term that all of us will be well aware of by now. It has managed to find a spot in our vocabulary with many of us still having no idea what it actually is. Many could ramble through an explanation, maybe hitting a few buzzwords along the way – but there is no genuine understanding there.

We aim to change that.

What is the difference between renewable energy and… well, energy? Both traditional fuel sources and renewable energy finish at the same finish-line, they just run very different races.

The main difference is the original source of the energy. Traditionally there has been a reliance on finite fossil-fuel sources – burning things like coal to release and utilise the energy stored within. The problem with these fuel-types is that they are both incredibly dirty, and will run out eventually.  

Renewable energy comes from clean, naturally replenishing sources. It does not matter how much energy we harvest from the sun, as it will keep shining the following day for us to harvest all over again. Renewable energy implies that we will be able to continue exploiting the source indefinitely.

Solar Energy

Sunlight is fortunately one of the most abundant sources of renewable energy – and can be found and harnessed all across the globe. It is incredible to think that the total amount of energy that hits the surface of the earth in one hour is more than enough to satisfy our yearly energy demands.

Solar energy is certainly beginning to be a lot more commonplace too – just take a short drive to the local shops and no doubt you will be able to spot a few solar panels installed on some roofs.

Solar energy uses slices of crystalline silicon to produce solar cells that are then placed in direct sunlight. These panels then absorb photons from sunlight and convert them into electrons. This is a process called ‘the photovoltaic effect’. Source: Phys

In the past, solar-panels were only ever used by small or medium-sized installations to generate just a little energy. However, in the last thirty or so years, this has changed dramatically.

The biggest issue facing solar energy production – is how to deal with no sun. This is just common-sense, but the amount of solar energy that can be used is directly dependant on time of day, season, location, and weather. It is easy to

Wind Energy

It is worth noting that humans have been harnessing the power of the wind for thousands of years. Traditional wind-mills to drive grind-stones, large sail-boats to traverse oceans, or even using it to drive rudimentary water-pump systems.

Thousands of years of use across a whole host of different sources, and we are still no closer to running out as the day we started – how incredible.

These days, wind energy is harnessed through massive turbines planted upright into the earth. The huge blades of the turbine will begin to spin when hit by wind, which will then run a generator that will turn the kinetic (moving) energy into electrical energy that can then be used in homes across the country. It is a common misconception that winds will have to be fast-moving or strong in order to begin turning turbine blades.

It is true that the faster the wind blows, the more electricity will be generated. This only holds true to a certain level, however. When wind-speed doubles almost eight times as much electrical energy is produced. If the wind passes into the threshold of being too strong then turbines will shut down to protect against any unnecessary damage.

Not every site is suitable for installation of wind-turbines. It is difficult to find the right conditions that are needed to run wind-farms/turbines at their production capabilities. There are few countries in the world that are blessed with the consistent wind and suitable landscape needed to build large-scale wind farms.

Luckily for us in the UK, we are perfectly situated on the North-West tip of Europe to be exposed to just the right amount of wind. Scotland in particular is actually the windiest country in the whole of Europe, which has led it to be dubbed as the…

“…Saudi Arabia of wind power…”

– Boris Johnson, Prime Minister of the UK

Tidal Energy

Tidal energy is still in its infancy when compared to other sources of renewable energy.

Our oceans cover around 70% of the earth’s surface. If we were able to unlock the secrets to harnessing the energy that is currently left untapped there, then it is difficult to see us ever struggling for renewable energy ever again. Tides are steady and predictable – which sounds great, in theory.

The problem with tidal energy lies in the logistics. It is incredibly difficult to find a suitable location that contains enough wave power, as-well as fulfilling other financial and logistical check-boxes. Historically, cost has always won the trade-off with reward. In other words, investors think tidal energy projects are too expensive and the potential returns/reward simply does not justify original investment.

Recent technological developments and improvements in turbine design and technology have actually improved this. By increasing potential returns and lowering costs, tidal power projects are finally starting to receive the attention (and more importantly, funding) that they deserve.

In 2015 – the first ever grid-connected wave-power station went online off the coast of Western Australia. This project, dubbed CETO after the Greek goddess of the sea, was developed by Carnegie Wave Energy. The power station cleverly operates underneath the surface of the water by using undersea buoys to pump a series of pumps anchored onto the sea-floor, which in turn will generate electricity. It is still early days – but tidal energy is coming, a lot faster than many anticipated. Source: Phys

Geothermal Energy

Geothermal electricity relies on the heat that is naturally produced by and from the earth. This can be from sources like magma conduits, hot-springs, or even hydrothermal circulation. This heat is then either harnessed to produce steam and spin turbines and generate electricity, or directly used to heat buildings.

A huge problem with taking geothermal energy production further is that there is a severe lack of suitable sites to be found. How often do you encounter a natural hot-spring in your day-to-day life? Or, if there are multiple sites then they often lie in close proximity to another or in an area too remote or hostile to develop infrastructure. This means that only very few countries can even possibly produce geothermal electricity.

What it does offer, is an opportunity for countries with high-levels of geothermal activity to exploit an easily accessible and cheap fuel-source. This encourages the migration away from fossil-fuel energy sources wherever possible. When talking about ‘world-leaders’ in renewable electricity production, it is often the same handful of wealthy countries that will crop up. Geothermal electricity allows countries like El Salvador, Costa Rica, The Philippines, Kenya, and Iceland to enter the conversation. This is not just a random list, but rather a list of countries who currently source more than 15 percent of their energy demands from renewable geothermal sources.

Biomass Energy

Biomass can be considered to be any organic material from plants or animals – which can include crops, waste wood, or even animal by-products. Most commonly the biomass will be burned and energy released as heat, which can be harnessed to drive a steam turbine and generate electricity.

It may be surprising to some that burning biomass is considered to be renewable. Is it really sustainable to burn thousands of acres of forest in order to generate electricity? Biomass energy production is often labelled as clean, renewable, and a brilliant alternative to fossil fuels.

This isn’t universally true however, as many forms of biomass will actually produce higher carbon emissions than some fossil fuels. Not only this, but some sources are incredibly damaging to local flora and fauna.

When looking for great renewable sources of biomass – it is better to focus on any waste produce from industry. It is now common practice for large sawmills to gather sawdust and wood-chips and send them onwards to be burnt. Although there are still emissions released, these are mitigated somewhat by the fact that the chips would simply be left to rot otherwise.

Hydro-Electric Energy

Hydro electric electricity generation relies on fast-moving water as a source of renewable energy generation. Fast moving water is sourced in either large rivers, or rapidly-descending water from hills and mountains. This energy is used to spin turbine blades that will be transformed into electrical energy by a generator. It is almost comparable to a re-imagined wind energy turbine.

The jury is still out regarding the classification as a renewable energy source, but this is more a case of semantics rather than any ground-breaking scientific discovery. There have been well-documented cases of huge hydro-electric dams diverting and restricting natural flows of water – negatively impacting reliant human and animal populations. In any cases of dam failure, the results are catastrophic. The Mekong basin flood in Southern Laos as a result of a nearby hydro-electric dam failure, and should be used as a case-study of poor practice. Read about it here

The nature of this and other failures in hydro-electric power plants are mainly down to scale of operation, which is why it is deemed to be semantics. Huge dams are far more likely to permanently alter natural flows of rivers or rapids, which leads to them being deemed as ‘non-renewable’. Small hydro-electric plants that are carefully managed have been shown to not have the same adverse effects (any site with production less than 40 megawatts). Source: NRDC

Solar Energy – Heat

In order to avoid confusion, this renewable source has been left until last to deal with. We have already covered how solar energy can be transformed by the photovoltaic effect into usable electricity, much like how a plant would harness the sun’s energy. There is another method in which we can harness the sun’s power.

CSP plants (concentrating solar panels) concentrate the heat from sunlight, and use this thermal energy instead of the photovoltaic effect. This is done through complicated series of high-powered lenses and mirrors focussing sunlight onto a heat-carrying medium and turning it into steam to drive turbines. This technology is not quite as developed as other areas of solar renewable energy. Source: National Geographic

As you can imagine, CSP faces much of the same problems as other areas of renewable energy production. There is an incredible shortage of CSP experts, as so many solar energy specialists are headhunted into photovoltaics. Issues with funding arise commonly, as capital start-up costs and manpower costs are astronomical. Not only this, but there are very few suitable locations for CSP plants due to the need for intense year-round sunlight.

Electric Vehicle Trends


Electric Vehicles (EV) are becoming more and more popular. There is supposed to be a significant growth of EVs leading up to 2030, and Energy Solutions wants to help customers understand the reasons for it and encourage them to switch to EVs and install EV charging points. Last year Deloitte released a report on how the sales of Electric Vehicles are likely to change before 2030. In the report, they analysed changes in specific EV markets, including the UK. Below you can find the key findings of the report.

Deloitte specified that in the report the term electric vehicles (EVs) is used to refer to battery electric vehicles (BEVs), as well as plug-in hybrid electric vehicles (PHEVs). BEVs refers to vehicles powered solely by batteries. They include an electric motor which turns the wheels. They don’t produce any emissions. PHEVs, on the other hand, can produce zero emissions when driving short distances between 20 and 30 miles. If customers want to use them for longer trips the PHEVs can then run on petrol or diesel. In order to be able to perform zero-emission driving, they need to be plugged in to an electricity supply and charged before the trip.

Characteristics of the EV market in the UK

 In November 2019 Deloitte gathered 1,496 people from the United Kindgom who were thinking of buying a car in the next three years. They conducted a survey in which they asked them what types of cars they were considering. More than half of respondents stated that they were thinking of getting an Electric Vehicle. Only 35% of participants said they were considering a petrol or diesel car. That means that the sales of EVs in the United Kingdom are on the rise. Nevertheless, according to the Deloitte’s report 2 years ago BEVs and PHEVs combined had only 3.1% share of the market.

A year later, in 2020, BEVs and PHEVs had 9,1% of the market

Based on the market analysis, Deloitte reports that 56% of adults believe they will most likely purchase a car in the next three years. That translates into a total market of about 30 potential buyers.

The impact of COVID-19 on the EV market in the UK

Deloitte observes that the restrictions introduced in the United Kingdom to stop the spread of coronavirus had a negative impact on the automotive retail market. Over lockdown, people did not have the need to travel and commute as often as before, hence they did not have the need to purchase new vehicles. Even when the restrictions are fully lifted many customers who have been experiencing financial difficulties as a result of the situation may engage with the sector differently.

Consumer research carried out by Deloitte reveals that because of the pandemic almost 50% of consumers plan to keep their current vehicles longer instead of purchasing new ones.

Deloitte speculates, however, that as because of the pandemic fewer people decide to use public transport and car-sharing apps, in the short them that will bring high demand for second-hand cars, and the long term it will trigger increased demand for EVs.

Priorities for acquiring EVs

In 2018 and 2020 Deloitte asked consumers from several countries what their biggest concerns regarding switching to EVs were. The table below contains the survey results for the UK. The percentages describe how many people mentioned a certain concern.

driving range26%22%
the time required to charge13%16%
lack of charging station22%33%
safety concerns6%12%

From 2018 to 2020, consumer attitude has changed. The most significant changes can be observed in concerns over the cost and in lack of charging station. The former diminished, while the latter increased.

Deloitte expects that over the next few years some concerns will be eliminated. EVs are going to continue to grow in popularity, hence more and more models will be available. That will be followed by lower prices. Moreover, the driving range, which describes how far a car can travel with a given amount of fuel, of EVs and ICE vehicles is already comparable. Over the next few years, new technologies will be developed to make EVs even more efficient and lower the overall costs of ownership. That is why the concern about the cost of EVs won’t be a problem anymore.

The fact that the number of people who expressed their concern about the lack of charging station shows that more and more people are considering acquiring EVS. It is becoming increasingly popular for people to install charging stations and getting them set up is now easily accessible. As EV sales continue to grow, it can be expected that charging stations will be more commonly installed.

Deloitte also predicts the proliferation of commercial EVs, which can include vans, trucks, or lorries, and the rise of electric public transport options. That will further popularise switching to EVs.

Customer Portraits

In the report, Deloitte outlines three customer profiles that explain the behaviour of customers in the UK. They can be classified based on their household income. The table below contains an overview of the three customer portraits with their key characteristics and information on how to target them.

incomekey characteristicsways to target them
£25k – 50k●      likely to buy from a traditional dealer

●      very interested in knowing more about charging time

●      providing options to buy used EVs

●      promote smaller, cheaper models

£50k or less●      most interested in knowing more about technology 

●      concerned with environmental impact

●      give recommendations for smart charging 

●      invest in innovative, sustainable retail

£50k – 100k●      not concerned with environmental impact 

●      interested in knowing more about battery range and charging time

●      come up with a transition strategy for loyal customers to facilitate switching to EVs and minimise the risk they will change brands 

●      promoting large, executive models

Developing customer portraits serves to explain which groups are most likely to purchase EVs.

 EV growth after 2030

 As the Deloitte’s report indicated many people in the UK consider environmental reasons as the biggest advantage of switching to EVs. They expect the rate of growth of EVs to continue growing for a few years after 2030 and then slow down but the number of electric car users will stay high.

This scenario is in line with what the National Grid predicts. According to their research, the UK will face a rapid adoption of EVs over the next few years. The most recent prognosis, developed in 2018, is illustrated by the red line in the graph below.

EV Power Usage
EV Power Usage