Utilita – Supplier Review 2023

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Can you join Utilita with a prepayment meter?

Yes, you can join Utilita with a prepayment meter. Utilita Energy is a UK-based energy company and supplier that caters to customers with prepayment meters. Utilita’s mission, since its founding in 2003, has been to provide a fairer deal and better service to lower-income and energy-conscious households through the use of smart metering technology.

As a specialist pay-as-you-go energy supplier, Utilita understands the unique needs of the prepayment market. They offer a range of services and benefits to their customers. Utilita was the first company to install smart meters, enabling customers to monitor their energy usage and conveniently top up their meters using the Utilita app or through high street energy hubs. Utilita has also introduced friendly credit hours, providing additional flexibility and support to customers during challenging times.

Utilita has gained recognition for its commitment to customer service and innovation. They have received numerous awards and accolades for their efforts, including being the first and only energy company to be awarded the Ofgem-led customer service peer recognition scheme.

To join Utilita with a prepayment meter, you can contact them through their customer service channels, including their website or by phone. Utilita’s customer service team is available to assist with any inquiries or concerns you may have. They are dedicated to providing a seamless and reliable energy supply to their customers and ensuring their energy needs are met.

Does Utilita sell renewable energy?

Utilita Energy is committed to promoting renewable energy and reducing its carbon footprint. As a leading energy supplier in the UK, Utilita recognizes the importance of sustainable practices and has incorporated renewable energy into its supply portfolio.

Utilita’s company profile reflects its dedication to a cleaner and greener energy future. Since its establishment in 2003, Utilita has been at the forefront of innovation, offering customers smart meters and technology to monitor and manage their energy usage effectively. They were the first to install smart meters, enabling customers to take control of their consumption and make informed decisions about their energy usage.

Utilita understands that renewable energy is vital for a sustainable future. They have actively invested in renewable energy sources to provide cleaner energy options to their customers. By incorporating renewable energy into their supply, Utilita reduces reliance on fossil fuels and contributes to a greener and more environmentally friendly energy landscape.

Utilita’s commitment to renewable energy aligns with the UK’s energy goals and Ofgem’s initiatives for a cleaner energy transition. By offering renewable energy options, Utilita provides customers with the opportunity to support renewable generation and reduce their carbon footprint.

Customers can access information about Utilita’s renewable energy offerings through their website, customer service channels, and frequently asked questions. Utilita’s friendly and knowledgeable customer service team is available to assist customers and provide information on renewable energy tariffs and options.

When was Utilita Energy founded?

Utilita Energy was founded in 2003 when Bill Bullen, the CEO, and three colleagues sat around a kitchen table and made the bold decision to challenge the dominance of the big six energy suppliers in the UK. Their mission was a simple one: to provide a fairer deal to lower-income and energy-conscious households through the use of smart metering technology.

Since its formation in 2003, Utilita has grown to become the UK’s leading supplier of smart pay-as-you-go energy. They were the first and only specialist pay-as-you-go energy supplier, offering a better service and a fairer deal to customers who prefer to pay for their gas and electricity as they go.

Utilita’s commitment to innovation and customer service has driven its success. They were the first to install smart meters in customers’ homes, allowing them to monitor and manage their energy usage more effectively. Utilita’s smart meter technology gives customers real-time information about their energy usage, empowering them to make informed decisions and reduce their consumption.

As a company, Utilita has always been customer-centric. They have established high street energy hubs where customers can receive face-to-face support and advice. Utilita’s mobile app and online platforms provide convenient access to account management, top-up services, and frequently asked questions.

With their headquarters in the UK, Utilita has rapidly expanded its customer base and become a leading supplier in the market. They have received numerous awards and peer recognition for their innovative services and dedication to customer satisfaction.

Who is Utilita Energy’s CEO?

The CEO of Utilita Energy is Bill Bullen. He is the co-founder of the company, which was established in 2003 with a mission to challenge the big six energy suppliers in the UK and provide a fairer deal to customers, particularly lower-income and energy-conscious households.

Under Bill Bullen’s leadership, Utilita has grown to become the leading supplier of smart pay-as-you-go energy in the UK. The company has been at the forefront of innovation, being the first to install smart meters and offering customers real-time information on their energy usage. This empowers customers to make informed decisions and manage their consumption effectively.

Bill Bullen has been instrumental in driving Utilita’s commitment to customer service and sustainability. The company has established high street energy hubs where customers can receive face-to-face support and guidance. Utilita’s mobile app and online platforms provide convenient access to account management, frequently asked questions, and top-up services.

As CEO, Bill Bullen has guided Utilita through its expansion and national rollout, ensuring that the company remains focused on meeting the needs of the prepayment market and offering a fairer deal to vulnerable customers. Under his leadership, Utilita has received numerous awards and recognition for its customer-centric approach and commitment to providing a better service.

How many employees does Utilita Energy have?

The exact number of employees at Utilita Energy is not publicly disclosed. However, as one of the leading energy suppliers in the UK, Utilita Energy has a significant workforce to support its operations and provide services to its customers.

Utilita Energy employs a dedicated team across various departments, including customer service, operations, sales, marketing, technology, and administration. These employees work together to ensure smooth operations, deliver excellent customer service, develop innovative solutions, and meet the energy needs of customers across the United Kingdom.

Utilita Energy’s workforce is crucial in implementing the company’s mission to provide a fairer deal and innovative energy solutions to customers, especially those in lower-income and energy-conscious households. The employees play a vital role in the deployment of smart metering technology, managing prepayment options, and delivering high-quality customer service.

As Utilita Energy continues to grow and expand its reach, the number of employees may change to meet the evolving demands of the business and serve an increasing customer base. The company is committed to hiring and retaining talented individuals who align with its values and share the vision of providing a better energy experience for customers.

Overview of the company

Utilita is an electricity and gas supplier operating in the UK. It was created in 2003, and It is the first and only Pay As You Go Smart Energy supplier. It aims to offer customers high-quality service and competitive prices. Utilita serves around 800,000 domestic customers. The supplier specialises in prepayment smart meters and other smart energy solutions. It started installing smart prepayment meters in 2008, and now around 90% of its customers use them. Except for the ‘Big Six’, Utilita is one of the UK’s biggest energy suppliers by market share. The company is committed to tackling fuel poverty and shows dedication to its customers.

National structure

Utilita has energy hubs in Derby, Edinburgh, the Isle of Wight, Portsmouth, Southampton and West Bromwich. There its customers can pay for top-ups, talk to energy experts about how to be more energy-efficient, and ask someone to help them with any problems they might have. 

Products and Services

Utilita was the first energy company in the UK to install a smart meter. Thanks to smart meters customers always pay accurate energy bills. The benefits of using smart meters that Utilita outlines include:

  1. Paying only for what you use – they don’t have to overpay for estimated energy bills
  2. Quick and easy payments – customers can top-up and pay for the bills at home
  3. Useful Home Display – thanks to it  customers can monitor their energy consumption

Thanks to Utilita’s smart-metering technology, the company’s customers can top-up online, in the mobile app, by text or by calling the Utilita’s team, or at a local PayPoint store.

The overview of some features of the Utilita’s offer can be found in the table below:

no standing chargeIf customers don’t use the energy they don’t have to pay anything at all.
two unit ratesOne for those who use less than 2kWh of energy each day, and the other, lower one, for those who use more than that.   The rate is not fixed, so one day you can be charged the higher rate, and the other the lower one.
emergency creditTo make sure that customers are never left without energy supply, Utilita ensures that its clients won’t lose supply between 2 pm – 10 am even if they have run out of credit.   Moreover, each customer can enjoy a £15 emergency credit that can be used if someone is struggling to top-up.

Smart Energy Tariff

Utilita’s customers who pick its Smart Energy tariff can benefit from the ‘Saver Rate’

  • First rate – until a customer spends 50p on fuel on a certain day
  • After the 50p is sent, the energy gets cheaper
  • The tariff resets at midnight every day

Power Up

Utilita gives its customers the option to lend some credit when they run out. Thanks to the Power Up feature they can lend credit up to £30 gas and £20 electric with no interest. Customers can also decide how they will pay it back.

No cancellation or exit fees

In case you want to switch to a different provider you don’t have to worry about having to pay a lot. Utilita doesn’t charge cancellation or exit fees so you can end your contract whenever you want.

Impact on the environment

Utilita’s Fuel Mix for the year 2019/2020 is:

Fuel TypeUtilita Fuel MixUK Average Fuel Mix
Natural Gas72%39%

Renewable sources that the company uses are: Wind, Solar, Biomass, Wave and tidal, Hydroelectric, Geothermal.

When it comes to Utilita’s environmental impact, the numbers are:

  • Grams of Carbon Dioxide Emitted per kWh of Electricity – 377 g/kWh
  • Radioactive Waste Produced per kWh of Electricity – 0.00057 g/kWh

Board of Directors

Utilita employs between 200-500 people in numerous locations around the UK. The company is run by an executive team that includes:

Bill Bullen – CEO of Utilita Energy


He is the founder and the CEO of the company. He thought of creating Utilita when with his three colleagues they had an idea to challenge the Big 6 providers. His mission was to help those who are being overcharged and not treated fairly by energy suppliers.

Derek Lickorish MBE – Chairman


He is a Non-Executive Chairman at Utilita Energy. He joined the company in 2018. For the last 14 years, he has also been working as an Advisor for Secure Meters Ltd, a company that specialises in providing cost-effective smart solutions to help customers manage their energy usage.

Ian Burgess – Chief Technology Officer


He was appointed Chief Technology Officer in March 2020. He is an IT leader with more than 20 years of experience in infrastructure and IT leadership. He helps businesses develop transparent service and use new technologies.

Nick Johansen – Chief Operating Officer


He has been holding the role of the Chief Operating Officer since April 2020. He is responsible for customer-based operations. He is passionate about finding ways to combat fuel poverty, and he helps Utilita’s customers be more environmentally-friendly.

Key financial information

Based on the most recent financial report submitted by UTILITA ENERGY LIMITED on March 31, 2021, the company achieved a Turnover of £813 million, accompanied by a Gross Profit of £81 million, and maintained a Cash balance of £4 million.

main website

address: The company’s head office address is: Hutwood Court, Bournemouth Rd, Chandler’s Ford, Eastleigh SO53 3QB, UK. The office serves as Utilita’s headquarters and most of the operations are handled from there.

phone number: Call +44 345 207 2000 to speak to someone at Utilita Energy headquarters. They can be contacted Monday to Friday 8 am – 8 pm, as well as on Saturday between 8 am – 5 pm.

email: If you don’t want to call, you can express your concerns in writing and send an email to Utilita Energy at customerservices@utilita.co.uk

chat: On the company’s website you can also talk to a chatbot. When you open the chat bubble you can either pick one from frequently asked questions or type your own. If your problem is complex, however, you will be better off talking to an actual consultant.

social media:


Utilita is an independent energy supplier that is growing and expanding its services very quickly. Now, many see Utilita as one of the biggest competitors to the Big Six. The supplier specialises in smart technology and encourages its customers to install smart meters that save them the trouble of having to submit monthly meter readings. As Utilita is a Pay As You Go supplier, customers can top up as much as they want to. That makes the company a perfect choice for those on a budget who prefer to spend smaller sums on energy, but purchase it more frequently. Utilita was created because the founder was dissatisfied with suppliers overcharging its clients. As 90% of Utilita’s customers use smart meters, they can be sure that they pay only for the energy they use and that there are no hidden costs. Moreover, Utilita cares about its customers and recognises that sometimes people might experience financial difficulties. The supplier gives them a chance to either lend money from them at no interest rate, or use the emergency credit worth £15 for free. Utilita is also one of few energy suppliers that do not include a standing charge in their rates. That means that if, for example, customers go on holidays they do not have to worry about paying an energy bill. If they don’t use any energy, they will not have to pay anything.

Common Questions

Who is the CEO of Utilita energy?

Bill Bullen is the CEO of Utilita. He is a former British Gas executive. He founded the company in 2003 because he wanted to challenge the Big 6 providers and offer people fairer and more transparent energy deals.

Is Utilita a British company?

Utilita is an independent energy provider that is based in the UK. It is considered to be a market leader for pre-payment meter services. It currently serves around 800,000 homes.

How do I top up my Utilita meter?

Utilita offers its customers free installation of their prepayment meters. The top-up system is very easy and can be done online, via text or phone. Customers can also use the My Utilita app to do it.

How much emergency credit do you get with Utilita?

If you run out of credit and you are having problems with topping up the meter, you can use the £15 Emergency Credit that the company gives you. As there is no standing charge included in the tariff all that will be spent on energy you actually consume.

Can I cancel a contract with Utilita?

To cancel a contract you will need to sign and return the cancellation form that you should receive with your welcome package. Alternatively, you can email or call Utilita’s team. There will be no charges applied if you decide to finalise the cancellation.